Built to Enable Marketeers & Sales Teams to Accelerate Together​

eTrigue's mission is to make partner marketing frictionless—through platform, content integration, services and accountability. We run your digital campaigns on the eTrigue partner marketing platform for increased partner value and you attain exponential reach.

Our Lead Accelerator Partner Marketing Platform was developed by one of Silicon Valley’s leading marketing and demand generation agencies. Furthermore, the core foundation at eTrigue is built on a 39-year history of driving sales for business-to-business companies. Our team is experienced in handling marketing within the constraints of startups and multi-national channel partners to make partner marketing frictionless.

Inspired by the difficulty of running targeted marketing campaigns to support partner initiatives, eTrigue Marketing Automation was developed to help companies scale their campaigns worldwide.

Inspired by the difficulty of running targeted marketing campaigns to support partner initiatives, eTrigue Marketing Automation was developed to help companies scale their campaigns worldwide.

Built in the cloud for unmatched integration, eTrigue combines an easy-to-use platform and the content services to execute tasks for hundreds of partners simultaneously. We provide your team the competitive advantage to out-market your competitors and drive more high quality leads to your partners.

Today, eTrigue is run by an experienced team of senior technology executives and marketers that build highly-scalable systems and programs that meet the marketing needs of rapidly growing companies across the world.

Helping clients drive marketing success in 93 countries.​

Explore Partner Program Successes:

WatchGuard NDR Lead Accelerator Program empowers channel Partners and exceeds MQL goals

SEE CASE STUDY

Confluent Cloud and Microsoft Azure Lead Generation Program drives mutually beneficial results

SEE CASE STUDY

AWS Lead Acceleration Program with a focus on cloud migration

SEE CASE STUDY

Shopify scales Partner marketing and accelerates lead progression for channel Partners in under 30 days

SEE CASE STUDY

AWS and Red Hat direct-to-customer Lead Generation Program expands and scales to worldwide GSI, SI and channel Partners

SEE CASE STUDY

Check Point Technologies in “harmony” with their channel Partners

SEE CASE STUDY

Automation Anywhere Launches Global Thru-Channel Lead Gen Programs Simultaneously​

SEE CASE STUDY

Above all, eTrigue provides easy-to-use Partner Marketing Automation to help your team identify and convert hot leads and close more sales. DemandCenter Marketing Automation creates, executes, and tracks powerful multi-channel target marketing campaigns without requiring dedicated IT integration. With real-time alerts encompassing Lead & Company Insights, automated lead scoring and reporting, and search-based profiling, your team can:

  • Target and nurture your best prospects easier
  • Align Sales and Marketing to drive revenue faster
  • Improve ROI and accountability with measurable results


Moreover, our combined platform & services helps generate and qualify sales leads, shorten sales cycles, and increase revenue. Our advanced analytics gives marketers the tools they need to measure results and demonstrate true ROI and partner accountability.

DemandCenter software as a service combines sophistication with ease of use. No dedicated resources are required to run eTrigue through channel marketing automation or to make changes to achieve a better fit with your marketing and sales process. Our flat-fee, program based pricing demonstrates this commitment. It allows an unlimited number of company users with unlimited campaign frequency and customer activity — to promote your company’s success. eTrigue’s marketing automation is meant to empower companies around the world, without any extra friction.

Checkout our awards page to learn more about the work we do at eTrigue.