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Infocenter
Resources to help enhance your knowledge of lead generation best practices. Feel free to use and share as you wish. We’re also standing by to speak to you directly, just contact us.
Case Studies
Confluent Cloud & Microsoft Azure Lead Gen Program Drives Mutually Benefical Results
AWS Lead Acceleration Program with a Focus on Cloud Migration
Shopify Scales Partner Marketing and Accelerates Lead Progression for Channel Partners in Under 30 Days
AWS and Red Hat Direct-to-Customer Lead Generation Program Expands and Scales to Worldwide GSI, SI and Channel Partners
Check Point Technologies in “Harmony” with Their Channel Partners
OnDemand Webinars & Events
AI in Action – High-Impact Enablement for Sales Teams
Agentic AI: Transforming Customer 360 & B2B GTM for the Next Era of Revenue Growth
AI-Driven Insights for Sales Teams – Stronger Customer Connections Close More Opportunities
Underperforming to Unstoppable: A Proven Lead Gen Playbook
Winning Hearts and Closing Deals: A Sales & Marketing Love Story
Jumpstart Your Sales Pipeline: Troubleshooting Slow Deals and Stuck Opportunities
The perspectives featured here are channel partner marketing pros who have leveraged eTrigue Lead Accelerator campaigns. Joe Diodati Consulting CMO and former Senior Director of Marketing for Cisco, speaks to what’s important to channel partners and how eTrigue hits the mark on engagement. Lauren Ventura Head of Global Channel Marketing of Check Point Software Technologies, works with 1,000+ partners world wide, shares insights on how using eTrigue accelerates and scales Check Point’s global channel partner campaigns, and generates leads for partners with a short window to launch. James Cooper Principal & Managing Director of Ascendant, explains the keys to successful channel marketing and engagement and the role of content to maximize campaign performance.
Perspectives
Paul Dippell
CEO/Founder of Service Leadership, speaks to how eTrigue was instrumental with helping Service Leadership grow their business, setting new goals every year.
Penny Byron
Worldwide Marketing Executive at Cisco, walks through how eTrigue was able to help Cisco scale to reach thousands of partners, helping them find new revenue streams selling Cisco solutions.
Andrea Skov
Chief Marketing Officer, explains how eTrigue helped provide a continuous flow of leads, sharing results in real-time.
Michael Basoah
Director, Demand Generation Consultant, explains how eTrigue has delivered targeted demand generation programs to companies like SAP SuccessFactors, doubling leads passed to sales, in half the time and with no additional costs.
Barry Castle
Kim Tanner
Marketing Consultant, explains how when using eTrigue you are not only getting a robust marketing tool, but also a full service marketing team to help you every step of the way.
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Product Marketing Director of Skype, explains how eTrigue helped Skype quickly ramp up to run 115 lead generation programs in 3 months with easy set-up, a dynamic content management interface, and robust reporting functionality.