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Case Studies
Confluent Cloud and Microsoft Azure Lead Generation Program drives mutually beneficial results
AWS Lead Acceleration Program with a focus on cloud migration
Shopify scales Partner marketing and accelerates lead progression for channel Partners in under 30 days
AWS and Red Hat direct-to-customer Lead Generation Program expands and scales to worldwide GSI, SI and channel Partners
Check Point Technologies in “harmony” with their channel Partners
OnDemand Webinars & Events
The AI Relevance Gap: What’s Next for ABM and Partner Marketing
Built to Win: The Art and Science of Selling Through Partnerships
When Insights Meet Intent: The Golden Triangle of ABM
Frank Rauch on Building High-Performance Channel Organizations
From Barriers to Breakthroughs: Activating Channel Sales Success
Positioning Your Channel for Success in the New Year
Articles
Perspectives
Joe Diodati
Consulting CMO and former Senior Director of Marketing for Cisco, Joe Diodati speaks to what’s important to channel Partners and how eTrigue hits the mark on engagement.
Lauren Ventura
Head of Global Marketing at Check Point Software Technologies, Lauren Ventura works with 1,000+ Partners worldwide. She shares insights on how using eTrigue accelerates and scales Check Point’s global channel Partner campaigns, and generates leads for Partners with a short window to launch.
James Cooper
Principal & Managing Director of Ascendant, James Cooper explains the keys to successful channel marketing and engagement, and the role of content to maximize campaign performance.
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