Lead Scoring Simplified: 5 Steps to Get Started with a Scalable System

Maybe you haven’t decided on the right criteria to prioritize your leads. Or maybe you’ve stumbled over trying to explain the differences between explicit and implicit data to your sales team. Either way, if you’re one of the many marketers who have yet to implement a lead scoring system—don’t worry; you’re not alone. Recent research shows less than half of BtoB marketers are currently scoring leads.