Next Level Marketing Velocity to Drive Channel Partner Sales

75% of Partners don’t have the resources or time to market your solutions.

— Forrester

The Benefit of eTrigue Lead Accelerator Programs

Connects Prospects

Prospects engage with Partner sales and campaign resources through a fully-integrated digital experience leveraging eTrigue Insights Messaging designed to boost engagement and quickly drive more marketing qualified leads to the assigned sales rep.

Connects Partner Sales

When prospects qualify, Partner sales reps get eTrigue Lead & Company Insights directly via real-time lead alerts—complete with actionable insights for meaningful follow-up. Additionally, instant access to call guides, training resources and clear next steps.

Connects the Sponsor

Get complete visibility into how each Partner is performing via eTrigue Sales Team Insights—from campaign response rates all the way down to individual account manager follow-up and opportunity pipeline. Real-time dashboards give you the full picture.

How eTrigue Insights Lead Accelerator Programs Work

eTrigue onboards Partners and develops messaging, training, and target account and contact prospect list

Insights Messaging are co-branded insights-driven emails and media, sending to target accounts and contacts based on their contextual relevance

As a result, Prospects visit landing pages and an infocenter to view and download assets

Lead & Company Insights are sent to Partner sales reps in real-time

Sales Team Insights track the responsiveness of each Partner sales rep, capturing lead actions and pipeline opportunities

Explore Partner Program Successes:

eTrigue Insights — Elevate Campaign Performance

Lead & Company Insights

Sales reps follow up with confidence when they have the full picture. They receive real-time insights on each prospect’s background, work history, and social media activity — plus company news, key messaging, and actionable next steps.

Insights Messaging

Accelerate pipeline and boost engagement with contextually relevant, unique, 1:1 emails for each prospect based on company, industry and role — scaling to tens of thousands of prospects and hundreds of partners simultaneously.

Anatomy of a Lead Alert

See how eTrigue real-time alerts can provide the relevant information your sales team needs to close more opportunities. Now you can remove the barriers standing between your team and faster follow-up with potential customers.

eTrigue Insights Lead & Company Insights in Action

Company background, messaging focus, affiliated companies and competitive information.

Latest news and PR, along with links to access full content.

Most recent social media posts and links to read more, follow and connect.

No log-in required, no portal to learn. Sales reps simply click on the Real-Time Lead Alert and update status on their conversations. Easily identify opportunities, lead backlog, campaign metrics, MQL’s, and see if you are meeting your goals.

Sales Impact

$ 1 + billion

pipeline generated

1 +

countries

Resources

Take our quick survey to rank your performance and get a custom Partner Marketing Roadmap.

See how Shopify personalizes and scales Channel Partner Marketing and accelerates lead progression for Partners in under 30 days.

See how one Amazon Lead Accelerator campaign yielded an over delivery of Marketing Qualified Leads for all 20+ participating Partners using eTrigue Lead & Company Insights.

Next Level Marketing Velocity to Drive Channel Partner Sales