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# Confluent Cloud and Microsoft Azure Lead Generation Program drives mutually beneficial results
Date: 2025-01-17
Summary: Confluent Cloud & Microsoft Azure Lead Gen Program Drives Mutually Benefical Results Opportunity Confluent and Microsoft Azure sought out eTrigue to find ways to drive revenue for a combined data pipeline solution of their joint offering. Solution The eTrigue team created a unique co-branded, three-month campaign nurturing targeted contacts in various industries throughout the US. […]
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Confluent Cloud & Microsoft Azure Lead Gen Program Drives Mutually Benefical Results
## Opportunity
Confluent and Microsoft Azure sought out eTrigue to find ways to drive revenue for a combined data pipeline solution of their joint offering.
## Solution
The eTrigue team created a unique co-branded, three-month campaign nurturing targeted contacts in various industries throughout the US. The campaign features a comprehensive mix of co-branded emails, landing pages, an informative InfoCenter, an "Intent" verified target account list, and Double Touch Asset promotion. eTrigue worked with the Confluent team to shoot a remote video, highlighting the joint value proposition and finalized a 4 minute solution reel to include in the campaign assets. Sales representatives received real-time "Lead & Company Insights" email alerts with detailed background, social media, new releases, and competitive information on each MQL. The eTrigue team also created the lead flow for both real-time and weekly summary reporting highlighting the follow-up timeliness of the Confluent inside sales team. The responsiveness tracking has been helping the Confluent team to provide support, guidance, and timely coaching when/where it is needed. To ensure the campaign was multi-pronged on the awareness and demand generation front, targeted media was also included within the campaign to increase visibility among prospects to the dual platform solution.
## Results
The Confluent/Microsoft Partner Lead Accelerator program, powered by the eTrigue marketing services team and the eTrigue Lead Accelerator Platform, has been a successful collaboration for Confluent and Microsoft alike. By leveraging the new eTrigue "Lead & Company Insights" that include real-time information, the Confluent BDR's are able to quickly review in-depth prospect backgrounds, and better understand how to follow-up with live prospecting calls. Expanded programs are nearing launch based on the successes of the combined client assets, eTrigue Partner Platform, and eTrigue Marketing Services for rapid deployment.
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