Agentic AI: Transforming Customer 360 & B2B GTM for the Next Era of Revenue Growth

No longer a buzzword, artificial intelligence (AI) represents a seismic shift in how B2B go-to-market (GTM) teams operate, engage, and grow.

In this “Coffee with eTrigue”, Kristin Carey, VP of Partner Development, sits down with Chad Reese, a VP-level growth expert with a track record of impact in both sales and marketing of High-end technology solutions for networking, security, data center, and infrastructure. They’ll dive into Agentic AI—AI that goes beyond prediction to proactively drive decisions and collaborate across the entire customer journey. Learn how Agentic AI is reshaping the modern Customer 360, enabling Go-to-Market (GTM) leaders to move past traditional Account-based Marketing (ABM) toward precision account-based experience (ABX) and scalable, partner-led growth.

Watch this 36 minute in-depth conversation that advances beyond theory to the practical, powerful future of GTM and learn how AI can impact your GTM strategy—with guardrails, focus, and real outcomes.