Marketers are experiencing increasing pressure to drive quality leads to their sales team using a digital approach. How can marketers effectively help sales at the top of the funnel? If 35% of your leads (MQLs) move forward, when did the other 65% die or were they dead on arrival? Should they have ever been a lead to start with?
During this session, our panel of speakers discuss three new ideas for 2-3x leads for sale and partners, including:
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