Lead Intervention: Create Leads Your Sales Team Will Love

Marketers are experiencing increasing pressure to drive quality leads to their sales team using a digital approach. How can marketers effectively help sales at the top of the funnel? If 35% of your leads (MQLs) move forward, when did the other 65% die or were they dead on arrival? Should they have ever been a lead to start with?  

During this session, our panel of speakers discuss three new ideas for 2-3x leads for sale and partners, including:

• How to engage and get sales ownership from day one
• Identifying a good lead from a bad lead before delivering to sales
• Revisiting dormant MQLs and identifying undiscovered revenue