Kicking off our new series, host Kristin Carey, VP, Partner Development at eTrigue is joined by Beryl Israel, VP, Account Services for 3marketeers Advertising. Beryl brings 30 years of channel marketing and B2B experience to the table, so refill your mug — in this info-packed 30-minute webinar we’ll discuss:

• The evaluation of your Channel to create tiers for thru-channel campaign engagement.
• The importance of educating your audience over the hard sell.
• Key steps to take each year as you evaluate your content library.