Our featured guest, Casey Catlett, Creative Director of 3marketeers Advertising, brings 20+ years in the industry working with brands like AWS, Microsoft, Zscaler, Invisalign, and many others. 

In this java-fueled discussion, Casey and Kristin Carey, VP of Partner Development for eTrigue, will discuss how to find and repurpose creative assets to amplify and extend your ABM campaigns using the LEAP Method: Leverage, Expand, Adapt, and Personalize. They’ll cover how to upcycle and repurpose video, white papers, eGuides, solution briefs, and blog content.