5 Core Principles

Marketing is under more pressure than ever to justify marketing spend and demonstrate measurable results. At the same time, sales leaders struggle to improve sales effectiveness and meet increasingly challenging revenue targets. But, there is light at the end of the tunnel. New research shows how hundreds of market leading B2B organizations are using best practices in demand generation to maintain a competitive advantage,
 
  1. Increase Sales Effectiveness
  2. Deliver Data
  3. Shorten the Sales Cycle
  4. Give Sales Access to Tools
  5. Help Reps with Best Practices
How to determine if your marketing is worth the cost

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