For digital enterprises to have a successful year they will need the right technology solutions in place; increasingly, that means deploying, and taking better advantage of, marketing & sales automation platforms.
An integral part of the virtual business software world, marketing & sales automation platform solutions combine activities related to CRM. Not to forget this also includes email, content management, search engine optimization, lead scoring, advertising and analytics.
These holistic systems can be (and are with greater frequency) used to dramatically improve response rates by delivering the most relevant and timely messaging to prospects as well as a businesses’ existing clientele. Those that have invested in these solutions have already reaped the many rewards.
Website Magazine has assembled a list of the most popular marketing automation systems on the market today. While there are hundreds of vendors, many specializing in different aspects of the digital experience, those listed here are making a name for themselves on the ‘Net, and Web professionals would be wise to keep track of their progress.