eTrigue Launches Lead & Company to Help Channel Marketers and Sales Teams to Close More Opportunties

By arming the channel sales team, Lead & Company Insights is also designed to help companies understand how timely their channel partners are responding to their marketing campaigns.  Marketing and Sales departments can track leads and opportunities identified, the number of leads that are pending and their likely value and see a record of the average response time on a partner-by-partner, sales-rep-by-sales-rep basis. 

“Our customers invest significant dollars in campaigns to support their partners, while the channel works hard to act on and maximize the leads produced,” continued Holmes. “Lead & Company Insights is designed not only to maximize the chances of conversion by allowing reps to follow up with confidence, and keep a close record of responses, but also to help companies understand where extra support, or training, might be needed. Sales reps know who to focus on first, and how to prioritize their follow-up.” 

Discussing Through-Channel Marketing Automation (TCMA) platforms, Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys said: “For partners, TCMA platforms enable teams with the resources to be successful, simplify through-marketing and co-marketing initiatives, and optimize partners’ limited sales and marketing resources. AI enables these platforms to automate content generation and campaign execution tasks, such as personalized content creation, campaign execution, content and marketing recommendations, better lead scoring and customer journey mapping – leading to even more effective and efficient partner marketing.”

The eTrigue Lead Accelerator Partner Program are trusted by by companies including AWS, Red Hat, NVIDIA, SAP, Shopify, Palo Alto Networks, and Watchguard to name a few. Lead & Company Insights is now available as an add-on service to the eTrigue Lead Accelerator Partner Program. It enhances the program which is widely used to create and run co-marketing campaigns for partners, simply, quickly and at scale. The company’s turnkey service provides content, campaign build out, platform and all program management, ensuring partners can focus on lead follow-up and sales.