By implementing eTrigue’s sales and marketing automation SaaS offerings, Silver Peak Systems is better able to generate, collect and nurture marketing leads through online communications and real-time activity tracking.
Silver Peak is managing hundreds of thousands of contacts using eTrigue, which enables targeted campaigns with robust tools for reporting. Silver Peak estimates it has been able to generate 30% more demand generation and nurturing programs year-over-year without having to add additional support staff.
“eTrigue is an indispensable component of our demand generation and lead fulfillment process,” said Jeff Aaron, vice president of marketing at Silver Peak. “eTrigue has enabled us to grow our marketing database in a scalable and cost effective manner, while ensuring that only the most qualified prospects make it into our CRM system.”