The DemandGen Report (DGR) serves as a publication record for B2B marketing professionals. Their website, newsletters, and reports cover the newest products and offer unique insights into the best practices in this generation. The primary topics they cover are: Marketing Automation, Revenue Performance Management, Content Marketing, Cross-Channel Campaign Strategies, and Benchmark Research. Silver Peak Systems, Inc. landed in the Top 10 of DemandGen Awards in 2009.
Silver Peak is a developer of Wide Area Network (WAN) acceleration software. The comapny’s focus is to reduce cross-traffic by through local information deposits. The company is serves many big-time clients such as Panasonic, AT&T, and Ernest & Young. Based in Santa Clara, California, the company has been able to increase their overall programs by 130% since implementing eTrigue’s software.
Through the implementation of eTrigue’s SaaS sales and marketing automation, Silver Peak has been better able to generate, attain, and maintain strong leads. This was achieved through online digital communication and live activity tracking. Silver Peak has gained thousands of new contracts through the usage of eTrigue, by utilizing eTrigue’s targeted campaigns and extensive reporting tools. Silver Peak has consistently increased their demand generation by 30% year by year with the use of eTrigue.
"eTrigue is an indispensible component of our demand generation and lead fullfillment process"
"In the four years since eTrigue Professional marketing automation has been deployed, Silver Peak has consistently increased the amount of qualified leads in the pipeline, while decreasing time to revenue"
"eTrigue has enabled us to grow our marketing database in a scalable and cost-effective manner, while ensuring that only the most qualified prospects make it into our CRM system."