Sales and Marketing Alignment Award

Cisco uses eTrigue for Sales and Marketing Alignment

eTrigue is proud to announce that we are featured is the first annual Sales & Marketing Alignment Awards within DemandGen.

“eTrigue Intelligent lead scoring helps determine which technology or offer the prospect is most interested”, said Cisco Marketing Manager Fassig-Knauer. In turn, this enables Cisco to funnel those leads in a timely manner to their call center. Ultimately, that time saved helped to increase appointments with SMB prospects by 25%.

“The information in eTrigue lead scoring gives us three times the information so our call center agents are much more prepared before a call. It also greatly increases the number of prospects we can identify as being interested in a solution because the system does not require the customer/prospect to register.”

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