Channel marketers have a difficult hill to climb, with increasing revenue targets, partner engagement challenges and lack of visibility into opportunity conversion. Partners have limited marketing bandwidth, don’t have the time or resources to learn a new content platform, or create their own marketing programs to execute. Through-channel marketing is the answer and partners have an easy way to supply you with pipeline results and feedback.

Our panel of speakers discuss:

• Benefits of Through-Channel Marketing
• Where to Start – Building out your Strategy
• How to Gain Visibility into Partner Performance and Results