underperforming
OnDemand Webinar:
Underperforming to Unstoppable: A Proven Lead Gen Playbook
30 minutes of energizing info you can use to power up your Partner Marketing Program.
If underperforming channels and low conversion rates are holding you back, it’s time to analyze the data and implement a proven framework.
In this episode of our ongoing monthly series, eTrigue’s VP of Partner Development, Kristin Carey, is be joined by Cathryne Rowe, experienced technology marketing leader with a proven track record of transforming marketing operations and driving measurable growth. Grab your mug as they guide you through a practical three-part framework to assess your current state, align your systems, and take focused action.
Watch now you’ll discover how a data-driven approach differs from conventional tactics and learn actionable steps to:
- Assess your marketing channels using the “First 90 Days” methodology that quickly identifies your highest-performing lead sources
- Build an integrated Lead Flow Model that connects marketing activities directly to sales outcomes
- Implement the “lipstick on a pig → movie star” transformation strategy to prioritize initiatives with immediate ROI
Register for Upcoming Webinars and View Past Events
Upcoming
Champions First: Rethinking Partner Enablement at Scale
Friday, August 14
10am PT | 1pm ET
OnDemand
The AI Relevance Gap: What’s Next for ABM and Partner Marketing
Friday, July 17
10am PT | 1pm ET
OnDemand
Built to Win: The Art and Science of Selling Through Partnerships
Friday, May 15
10am PT | 1pm ET
OnDemand
When Insights Meet Intent: The Golden Triangle of ABM
Friday, April 17
10am PT | 1pm ET
OnDemand
Frank Rauch on Building High-Performance Channel Organizations
Friday, March 6
10am PT | 1pm ET
OnDemand
From Barriers to Breakthroughs: Activating Channel Sales Success
Friday, January 30
10am PT | 1pm ET
OnDemand
Positioning Your Channel for Success in the New Year
Friday, December 12
10am PT | 1pm ET
OnDemand
Building a Next Gen AWS Consulting Partner in the Age of AI
Friday, September 26
10am PT | 1pm ET
OnDemand
Bridging the Gap Between Sales & Marketing – Fostering Alignment for Channel Growth
Friday, August 15
10am PT | 1pm ET
OnDemand
AI in Action – High-Impact Enablement for Sales Teams
Friday, June 13
10am PT | 1pm ET
OnDemand
Agentic AI: Transforming Customer 360 & B2B GTM for the Next Era of Revenue Growth
Friday, May 9
10am PT | 1pm ET
OnDemand
AI-Driven Insights for Sales Teams – Stronger Customer Connections Close More Opportunities
Friday, April 11
10am PT | 1pm ET
OnDemand
Winning Hearts and Closing Deals: A Sales & Marketing Love Story
Friday, February 14
10am PT | 1pm ET
OnDemand
Jumpstart Your Sales Pipeline: Troubleshooting Slow Deals and Stuck Opportunities
Friday, January 17
10am PT | 1pm ET
OnDemand
Essential Strategies to Optimize Your Sales Team’s Follow Up
Friday, October 4
10am PT | 1pm ET
OnDemand
Mastering Channel & Field Marketing for Optimal Sales Performance
Friday, October 4
10am PT | 1pm ET
OnDemand
Sales Enablement – Empowering your Sales Team for Success
Friday, June 28
10am PT | 1pm ET
OnDemand
Building a Caffeine-Fueled Partner Marketing Roadmap
Sunday, April 7
10am PT | 1 pm ET
OnDemand
Enable Your Partners to Carry More Weight, Find the Right Opportunities, and Grow their Business
6399 San Ignacio Avenue
Second Floor
San Jose, CA 95119
Toll Free +1 800 858 8500
Main +1 408 490 2900
© 2026 eTrigue Corporation