Author: Kristin Carey

The importance of data integrity in developing an effective marketing strategy.

Scale or Fail: Would 10X partner marketing make an impact? Market conditions are showing that most businesses need partners more than ever. 1,000 new SaaS providers are in a mad rush for market share. Product led, new markets, and sales

Email Marketing vs. Marketing Automation What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. Virtually 100%

The importance of data integrity in developing an effective marketing strategy.

The Need for a Partner Demand Center Digital marketing has transformed how most organizations market today. Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. The concept of

4 Marketing Emails You Can Set and Forget (At Least for a While) Have you tried to write any handwritten notes lately? I swear, my fingers are so used to taking the shape of a keyboard instead of a pencil

How to Achieve Email Authenticity How to Achieve Email Authenticity in a World of Automation I have pretty much come to expect that any time my phone rings from an unknown number, it’s going to be a robot on the

How to Use Short Captivating Videos to Boost Sales Are you using videos to attract customers and boost sales? If you are not doing this, you’re leaving a lot on the table. Not all videos are created equal. Short captivating