---
# Automation Anywhere Launches Global Thru-Channel Lead Gen Programs Simultaneously​

Date: 2022-09-08
Summary: Automation Anywhere Launches Global Thru-Channel Lead Gen Programs Simultaneously Opportunity Automation Anywhere was looking for an international, scalable, thru-channel partner campaign for two solutions that would enable partners to focus on sales follow-up versus program and content creation and execution. eTrigue developed two (2) turnkey six-month channel marketing campaigns leveraging the eTrigue lead generation platform, […]
Featured Image: https://www.etrigue.com/wp-content/uploads/2024/04/automationanywhere-logo-small.png
---

# Automation Anywhere Launches Global Thru-Channel Lead Gen Programs Simultaneously

    ![](https://i.vimeocdn.com/video/1531223305-9e4b7c26805205ea44fd1ebd0a3d585a89d58e6b3e3c02e66b28043bfa8c3391-d_1000)

## Opportunity
		Automation Anywhere was looking for an international, scalable, thru-channel partner campaign for two solutions that would enable partners to focus on sales follow-up versus program and content creation and execution. eTrigue developed two (2) turnkey six-month channel marketing campaigns leveraging the eTrigue lead generation platform, inviting ten global channel partners to engage with their campaign of choice.

## Solution
		The Automation Anywhere Lead Acceleration Program was created — a soup-to-nuts, international, turnkey, six-month program, leveraging existing Automation Anywhere content with the option for customized content, along with:

- Co-branded emails, landing pages, and infocenters
- OnDemand webinars with Automation Anywhere content experts
- Prospect list development
- Real-time email lead alerts

Additional program options included:

- Content syndication with partner assets
- Custom video creation with partner speakers
- Custom webinar with Automation Anywhere and partner speakers
- LinkedIn co-promotion with media

## Results
		From the US to the UK to Abu Dhabi — this program launched simultaneously, and worldwide; MQL goals were set for each of the participating partners. This campaign remains ongoing, providing Automation Anywhere real-time visibility into each Partner’s follow-up performance and prospect visit engagement. Stay tuned for more results!

													![](https://www.etrigue.com/wp-content/uploads/2023/04/Automation-Anywhere-Webinar-Now-and-Next.png)																										![](https://www.etrigue.com/wp-content/uploads/2023/04/AutomationAnywhere-AutomateNext-Email-4-PROOF.png)													[elementor-template id="7078"]