Automation Anywhere Launches Global Thru-Channel Lead Gen Programs Simultaneously

The Opportunity

Automation Anywhere was looking for an international, scalable, thru-channel partner campaign for two solutions that would enable partners to focus on sales follow-up versus program and content creation and execution. eTrigue developed two (2) turnkey six-month channel marketing campaigns leveraging the eTrigue lead generation platform, inviting ten global channel partners to engage with their campaign of choice.

The Solution

The Automation Anywhere Lead Acceleration Program was created — a soup-to-nuts, international, turnkey, six-month program, leveraging existing Automation Anywhere content with the option for customized content, along with:

  • Co-branded emails, landing pages, and infocenters
  • OnDemand webinars with Automation Anywhere content experts
  • Prospect list development
  • Real-time email lead alerts

Additional program options included:

  • Content syndication with partner assets
  • Custom video creation with partner speakers
  • Custom webinar with Automation Anywhere and partner speakers
  • LinkedIn co-promotion with media

The Results

From the US to the UK to Abu Dhabi — this program launched simultaneously, and worldwide; MQL goals were set for each of the participating partners. This campaign remains ongoing, providing Automation Anywhere real-time visibility into each Partner’s follow-up performance and prospect visit engagement. Stay tuned for more results!

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