Automation Anywhere was looking for an international, scalable, thru-channel partner campaign for two solutions that would enable partners to focus on sales follow-up versus program and content creation and execution. eTrigue developed two (2) turnkey six-month channel marketing campaigns leveraging the eTrigue lead generation platform, inviting ten global channel partners to engage with their campaign of choice.
The Automation Anywhere Lead Acceleration Program was created — a soup-to-nuts, international, turnkey, six-month program, leveraging existing Automation Anywhere content with the option for customized content, along with:
From the US to the UK to Abu Dhabi — this program launched simultaneously, and worldwide; MQL goals were set for each of the participating partners. This campaign remains ongoing, providing Automation Anywhere real-time visibility into each Partner’s follow-up performance and prospect visit engagement. Stay tuned for more results!