Campaigns are the focal point of marketing automation. They’re critical to customer engagement because they represent the customer journey from initial contact through purchase and beyond.This paper covers the five most commonly used marketing automation campaigns that eTrigue users consistently put to work for some pretty dramatic results.
 
  • Form Campaign
  • Drip Campaign
  • Nurture Campaign
  • Acceleration Campaign
  • Webinar / Event Campaign
How to determine if your marketing is worth the cost
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