channel
OnDemand Webinar:
When Insights Meet Intent: The Golden Triangle of ABM
30 minutes of energizing info you can use to power up your Partner Marketing Program.
By leveraging key account and prospect insights, Channel Partners are able to drive stronger qualification and sales outcomes, map solutions appropriately, and speak in language that is unique to buying groups and individuals.
In this Coffee with eTrigue, Kristin Carey, VP of Partner Development for eTrigue was joined by David “DJ” Massa, an executive with over 20 years of marketing leadership experience at companies that include Dell, Mars, and Vertex. They walked through how leading channel organizations are rethinking their ABM/ABX approach to build better pipeline, get sales and partners on the same page, and close deals faster.
Tune in and you’ll learn:
- How to shift from lead-centric KPIs to buying group demand through ABM/ABX orchestration
- Ways to activate intent signals to prioritize accounts most likely to convert
- Insights-driven tactics to elevate campaign engagement, opportunity quality, and rep productivity
Register for Upcoming Webinars and View Past Events
Upcoming
Champions First: Rethinking Partner Enablement at Scale
Friday, August 14
10am PT | 1pm ET
OnDemand
The AI Relevance Gap: What’s Next for ABM and Partner Marketing
Friday, July 17
10am PT | 1pm ET
OnDemand
Built to Win: The Art and Science of Selling Through Partnerships
Friday, May 15
10am PT | 1pm ET
OnDemand
Frank Rauch on Building High-Performance Channel Organizations
Friday, March 6
10am PT | 1pm ET
OnDemand
From Barriers to Breakthroughs: Activating Channel Sales Success
Friday, January 30
10am PT | 1pm ET
OnDemand
Positioning Your Channel for Success in the New Year
Friday, December 12
10am PT | 1pm ET
OnDemand
Building a Next Gen AWS Consulting Partner in the Age of AI
Friday, September 26
10am PT | 1pm ET
OnDemand
Bridging the Gap Between Sales & Marketing – Fostering Alignment for Channel Growth
Friday, August 15
10am PT | 1pm ET
OnDemand
AI in Action – High-Impact Enablement for Sales Teams
Friday, June 13
10am PT | 1pm ET
OnDemand
Agentic AI: Transforming Customer 360 & B2B GTM for the Next Era of Revenue Growth
Friday, May 9
10am PT | 1pm ET
OnDemand
AI-Driven Insights for Sales Teams – Stronger Customer Connections Close More Opportunities
Friday, April 11
10am PT | 1pm ET
OnDemand
Underperforming to Unstoppable: A Proven Lead Gen Playbook
Friday, March 14
10am PT | 1pm ET
OnDemand
Winning Hearts and Closing Deals: A Sales & Marketing Love Story
Friday, February 14
10am PT | 1pm ET
OnDemand
Jumpstart Your Sales Pipeline: Troubleshooting Slow Deals and Stuck Opportunities
Friday, January 17
10am PT | 1pm ET
OnDemand
Essential Strategies to Optimize Your Sales Team’s Follow Up
Friday, October 4
10am PT | 1pm ET
OnDemand
Mastering Channel & Field Marketing for Optimal Sales Performance
Friday, October 4
10am PT | 1pm ET
OnDemand
Sales Enablement – Empowering your Sales Team for Success
Friday, June 28
10am PT | 1pm ET
OnDemand
Building a Caffeine-Fueled Partner Marketing Roadmap
Sunday, April 7
10am PT | 1 pm ET
OnDemand
Enable Your Partners to Carry More Weight, Find the Right Opportunities, and Grow their Business
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