DemandCenter can stand alone or be quickly integrated with salesforce.com, AppExchange or Microsoft CRM

Download the eTrigue for AppExchange Product Datasheet (332 KB)
CRM Integration

Provide Sales with activity history and prospects moving down the funnel

Sales and Marketing departments are increasingly sharing the sales funnel as they align strategies to more effectively fill the sales pipeline. Maintaining a tight connection between your CRM and demand generation solutions is critical to give sales the information they need to effectively engage and convert new leads. eTrigue provides unparalleled integration with popular CRM solutions to provide detailed customer activity information to Sales without requiring them to learn yet another application.

  • Synchronize with popular CRM systems, including salesforce.com and Microsoft CRM
  • Keep data current in both applications with selectable bi-directional synchronization
  • Avoid Salesforce clutter by keeping non-sales ready leads in eTrigue
  • Browse active eTrigue prospects from within salesforce.com without having to add them to the salesforce.com database
  • Use salesforce.com tools to build dashboards and analyze eTrigue “prospects” in the same way you do salesforce.com “leads” and “contacts”

Salesforce Dashboard

eTrigue for AppExchange on salesforce.com

eTrigue for AppExchange provides access to prospect information before they are actually added to salesforce.com. By providing a window into the eTrigue database, active prospects can be viewed, sorted, and analyzed—just like leads and contacts directly within Salesforce CRM—without the risk of filling your pipeline with unqualified prospects. Utilizing pre-built eTrigue dashboards within Salesforce CRM, your sales team can easily identify the most active prospects, companies, and sources based on real-time activity. Providing a view up the sales funnel, sales teams can quickly locate high-quality prospects and minimize the time to sale.



Synchronize with your CRM solution your way

Demand generation solutions should help you identify hot prospects and sell more, not create training or process barriers. eTrigue’s true CRM integration lets you synchronize your system to take full advantage of eTrigue’s detailed prospect tracking information while assuring that the latest contact information is current based on your sales qualification process. eTrigue’s ability to provide comprehensive information directly within the familiar environment of Salesforce CRM enables your sales team to maintain focus without having to learn another application—and you don’t need dedicated headcount or IT support.