Marketing Automation Research


Marketing Automation Campaigns

“5 Campaigns You Can’t Live Without”

Campaigns are the focal point of marketing automation. They’re critical to customer engagement because they help guide the customer journey from initial contact through purchase and beyond. Here are the top five campaigns.

Download “5 Campaigns You Can’t Live Without” (940 KB)

Marketing Automation Campaigns

“4 Ways to Boost Sales with Real-Time Lead Alerts”

Real-time lead alerts are an easy-to-implement marketing automation capability that give your sales and marketing organizations a competitive advantage and can have a profoundly positive effect on the success of your sales process.

Download “4 Ways to Boost Sales with Real-Time Lead Alerts” (3.22 MB)

Marketing Automation Campaigns

“9 Steps to a Better Marketing Database”

The success of your outbound marketing campaigns depends upon the quality and relevance of your marketing database. This paper provide nine easy steps to ensure a useful marketing database.

Download “9 Steps to a Better Marketing Database”” (1.10 MB)

Marketing Automation Campaigns

“The Value of Tracking Anonymous Visitors”

This 4 page brief discusses how marketing automation systems use anonymous visitor data to give you a head start on your competition. This paper covers what marketers can accomplish by tracking visitors and touches on specific elements of:

  • Cool things you can do with anonymous data
  • How you “know who they are” and “know what they did”
  • How it gives you a jump on the competition

Download “The Value of Tracking Anonymous Visitors” (432 KB)

Marketing Automation Campaigns

“How to Get Your Campaign Groove On”

This 29 page e-book looks at seven types of campaigns that can help you build successful demand generation programs.

Campaigns are an integral part of any successful marketing automation lead generation activities. This e-book covers a range of campaign types, gives useful examples and touches on specific elements of:

  • Segmenting audiences and building nurture campaigns
  • Streamlining personalization by automating follow up
  • Automating repetitive business tasks

Download “How to Get Your Campaign Groove On” (2.83 MB)

“Taking the Leap to Demand Center Marketing”

Digital marketing has transformed how most organizations market today. Marketers at even the smallest companies are now equipped to leverage new marketing channels, such as Social Media, and collaborative marketing tools. The concept of a “demand center” has emerged at the core of successful marketing organizations.

  • What’s driving organizations to implement demand centers
  • How to transform your marketing organization from a cost center to revenue-engine
  • How to align demand generation with strategic agendas
  • How a demand center can accelerate the buying process

Review “Taking the Leap to Demand Center Marketing” (267 KB)

“Overcoming Automation’s Fear Factor”

Taking the leap to a marketing automation platform shouldn’t be an intimidating process. Whether you’re new to online marketing or taking your program to the next level, these five tips for automating your lead generation program provide a sensible low risk approach to adopting a platform that will help your marketing team deliver more qualified leads.

  • Make sure a platform is right for your organization
  • Align expectations with resources for achievable results
  • Lay the groundwork by mapping your content
  • Easily quantify and justify your investment

Review “Overcoming Automation’s Fear Factor” (169 KB)

“How to Determine if Your Marketing is Worth the Cost” – Evaluating the Cost of Influence

You don’t have to be a dedicated student of current events to know that businesses are scrutinizing expenses more than ever. In an environment where staff cuts are commonplace and budgets are shrinking, marketing has quickly become one of the favorite targets for cost cutters. Scott Olson of MindLink Marketing provides simple guidelines to help you evaluate and communicate the true value of your marketing programs:

  • Measure the results of all marketing programs
  • Generate deal influence reports
  • Evaluate “cost to influence” instead of ROI
  • Measure the results of all marketing programs
  • Target a holistic marketing ROI

Review “How to Determine if Your Marketing is Worth the Cost” (582 KB)

The Need for Nurturing to Match the New BtoB Buying Processes

The Need for Nurturing to Match the New BtoB Buying Processes

Sneak Peek: “The Need For Nurturing To Match The New BtoB Buying Processes” by Andrew Gaffney, Editor of the DemandGen Report, focuses on how sophisticated BtoB organizations have realized that the buying process has changed dramatically over the past five years and lead nurturing is a necessity.

Review “The Need for Nurturing to Match the New BtoB Buying Processes” (85 KB)

7 Tips to Get the Most from Your Sales and Marketing Databases

7 Tips to Get the Most from Your Sales and Marketing Databases

Tighter budgets and fewer bodies doesn’t have to lead to less-effective marketing. Smarter, more effective marketing efforts can be the great equalizer in difficult economic times. If you’re faced with the challenge of doing more with less, this checklist can help you realize:

  • How to focus your CRM system and sales reps on the “right” prospects
  • More targeted programs to Prospects, Leads, and Contacts
  • Maximize the value of your database by identifying content preference
  • How to clean and polish your data for more professional communications

This practical guide gives you easy-to-implement actionable ideas to get the most out of your databases in an effort to generate more leads and close sales faster – even with shrinking budgets, diminishing staffs, and increasing competition for each sale.

Review “7 Tips to Get the Most from Your Sales and Marketing Databases” (57 KB)

“10 Resolutions to Rev Up Revenue”

Savvy B2B marketing organizations are working feverishly to improve ROI, accelerate the sales cycle, and ultimately win more deals! The following refresher will provide you some ideas to cash in on the expected economic rebound in 2010. These insights will help show you how you can take your demand generation to the next level to ensure you do much more than just survive – but thrive during challenging times. You’ll find actionable tips to help you get the most from your marketing programs and drive more revenue in the year ahead:

  • Why web-based marketing initiatives will drive more than 70% of inbound leads by 2015
  • How to deal with the 2.1% of your database that becomes “dirty” every month
  • Why real-time web visit alerts increase connect rates by up to 10 times
  • Why 81% of top performing organizations use lead management tools

Review “10 Resolutions to Rev Up Revenue” (1 MB)