A Digital Biography of Every Prospect
Understanding your prospects’ activity and history is vital to building relationships and accelerating the sales process.
So how do you see what they are doing – and what they’ve visited?
With DemandCenter, every contact that visits your sites and landing pages has their activity or “digital biography” recorded over the life of their relationship with your company.
At first, site visitors are tracked as “Anonymous” visitors. Once they are identified (because of a form fill, or a click on an email) they become “Known” prospects.
Their entire history is displayed in one convenient locations so you can easily see everything that prospect did; on your site, in response to emails, and which webinars they signed up for or attended. And it’s also fully searchable so you can easily create prospect segments of folks that share common activity traits.