Webcasts remain one of the most cost-effective marketing vehicles for reaching and educating audiences, as well as identifying interested prospects. At less than half of what face-to-face seminars might cost, and 75% less than trade shows, webcasts are a good investment. You can reach large audiences, and reuse the digital recording for additional marketing efforts and campaigns. Best of all? No travel is involved!
Marketing automation makes it easy to build an audience and automate the invitation, reminder and all-important follow up processes.