eTrigue DemandCenter – 2011 Sales and Marketing Alignment Award
After implementing eTrigue DemandCenter, Skype has generated more than 65 registrations per in-person event without adding additional cost or program management. In 45 days, the company successfully launched enterprise programs in four regions, generating an increase of more than 650% in qualified leads for its enterprise sales team.
Marketing automation has enabled Skype to generate more programs, collect and nurture marketing leads through online communications and real-time activity tracking. The company estimates it has been able to generate 400% more demand generation and nurturing programs without having to add additional support staff.