Prospects attend webinars because of the benefits of what they’ll learn—benefits that will address their pain points and problems and teach them new techniques and tips. To make sure you provide maximum benefit to your audience, pay attention to the…
Digital marketing has transformed how most organizations market today. Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. The concept of a “demand center” has emerged at the…
Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Deploying marketing automation to accomplish…
The value is clear-cut. Potential buyers are researching your company and products on you site long before they fill in in a form on your site or identify themselves. While marketers want website visitors to fill out forms; a whitepaper…
eTrigue is the first marketing automation provider to receive the EU-U.S. Privacy Shield Certification from the United States Department of Commerce. This is a voluntary certification program that reinforces eTrigue’s commitment to digital privacy. eTrigue is one of the first…
Is Marketing a Bottleneck or Sales Enabler? Ignorance isn’t always bliss – especially when it comes to missed opportunities. Why miss out on sales opportunities because you don’t know something that you easily could know? Every sane executive responsible for…
(Notes as I complete my internship.) Coming into my internship with eTrigue, I figured I’d be sending out emails, managing social network accounts, and doing other slightly repetitive, mindless tasks. That was what marketing looked like to me before this…
I’m about halfway through my second week at eTrigue. I’ve just gotten a basic grasp on marketing automation, drip and nurture campaigns, etc., and while this huge bombardment of information has been a bit overwhelming (and very interesting), I know…
“Despite the rapid evolution of the Internet, web forms, with their limited and unilateral way of interaction, remain one of the core barriers between users and website owners. Any kind of obstacle or difficulty in filling in online forms can…
Marketers that are successful at implementing marketing automation typically use a characteristic set of functions when they first deploy. The most successful start by turning on capabilities that are simple and easy for any size organization to accomplish. And they…
