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Tag: B2B marketing

20 Steps to a Successful Webinar

Tony TissotWebcastsB2B marketing, webinarsJune 19, 2018

Prospects attend webinars because of the benefits of what they’ll learn—benefits that will address their pain points and problems and teach them new techniques and tips. To make sure you provide maximum benefit to your audience, pay attention to the…

The Need for a Demand Center

Tony TissotB2B Marketing, Demand CenterB2B education, B2B marketing, Marketing AutomationJune 12, 2017

Digital marketing has transformed how most organizations market today. Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. The concept of a “demand center” has emerged at the…

Marketing Automation Apprehension

Tony TissotB2B Marketing, Email Marketing, Lead Generation, Marketing Automation1 CommentB2B education, B2B marketing, Lead Generation, marketing automation systemsFebruary 27, 2017

Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Deploying marketing automation to accomplish…

How much value is there in tracking anonymous visitors on your website?

Jim Meyeranonymous visitor tracking, Marketing Automation2 CommentsAnonymous Visitor Tracking, B2B education, B2B marketingDecember 9, 2016

The value is clear-cut. Potential buyers are researching your company and products on you site long before they fill in in a form on your site or identify themselves. While marketers want website visitors to fill out forms; a whitepaper…

eTrigue becomes the first Marketing Automation company to receive EU-U.S. Privacy Shield Certification from the U.S. Department of Commerce

Tony TissotAccountability, B2B Marketing, eTrigue News, PrivacyB2B education, B2B marketing, privacyAugust 16, 2016

eTrigue is the first marketing automation provider to receive the EU-U.S. Privacy Shield Certification from the United States Department of Commerce. This is a voluntary certification program that reinforces eTrigue’s commitment to digital privacy. eTrigue is one of the first…

Ignorance Isn’t Bliss

Tony TissotB2B Marketing, Demand Generation, Lead GenerationB2B education, B2B marketing, marketing automation toolsNovember 30, 2015

Is Marketing a Bottleneck or Sales Enabler? Ignorance isn’t always bliss – especially when it comes to missed opportunities. Why miss out on sales opportunities because you don’t know something that you easily could know? Every sane executive responsible for…

What is a Marketer?

Tony Tissotalignment, B2B Marketing, Lead Generation, Marketing AutomationB2B marketing, Email Marketing, Lead Generation, Lead Nurturing, Marketing AutomationSeptember 18, 2015

(Notes as I complete my internship.) Coming into my internship with eTrigue, I figured I’d be sending out emails, managing social network accounts, and doing other slightly repetitive, mindless tasks. That was what marketing looked like to me before this…

Changing With the Times

Tony TissotB2B Marketing, Email Marketing, Marketing AutomationB2B marketing, Marketing AutomationJune 25, 2015

I’m about halfway through my second week at eTrigue. I’ve just gotten a basic grasp on marketing automation, drip and nurture campaigns, etc., and while this huge bombardment of information has been a bit overwhelming (and very interesting), I know…

Put Yourself In Your Prospect’s Shoes

Tony TissotAccountability, Lead Generationalignment, B2B marketing, demand generationFebruary 12, 2015

“Despite the rapid evolution of the Internet, web forms, with their limited and unilateral way of interaction, remain one of the core barriers between users and website owners. Any kind of obstacle or difficulty in filling in online forms can…

Getting started with Marketing Automation

Tony TissotEmail Marketing, Lead Nurturing, Marketing Automation, Sales Lead ManagementAnonymous Visitor Tracking, B2B marketing, Marketing Automation, smart lead nurturingJanuary 16, 2015

Marketers that are successful at implementing marketing automation typically use a characteristic set of functions when they first deploy. The most successful start by turning on capabilities that are simple and easy for any size organization to accomplish. And they…

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eTrigue – Marketing Automation for the Rest of Us.

Get an inside track in the race for more qualified leads with eTrigue® DemandCenter® Marketing Automation SaaS products. Consistently rated as the ease-of-use leader in marketing automation, we accelerate the way marketing and sales teams generate qualified leads and close sales.

DemandCenter makes it easy to create and execute powerful multi-channel demand generation campaigns. No matter how small your marketing team, eTrigue delivers—without the need for dedicated staff or expensive and time-consuming IT integration.

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