eTrigue delivers service across multiple data centers with multiple IP addresses used for email.
The deliverability of email depends upon the email practices that senders adhere to as well as the technology and infrastructure that eTrigue provides.
Marketers should always consider the way emails are perceived by recipients. Avoid having your messages classified as spam by following email best practices at all times.
Keep your subscription mailing lists clean so that you are always sending your email messages to known customers and prospects.
Always follow the regulations required in the location where you are operating, and sending to. For example, the CAN-SPAM Act in the US (see this handy FTC Guide to the CAN-SPAM Act) “sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.”
To maintain you reputation you need quality and consistency. Ensure that your campaigns are relevant to your audience. Offers for information or tools that help customers make better decisions are appreciated. A parade of sales offers are less interesting, especially if they are repeated or don’t provide substantial cost savings or other perceived benefits.
Consistency means continue sending on a regular basis. Marketing automation makes it simple to segment and profile your audience into different groups or personas. Knowing your audience and their characteristics helps you to create messages that are relevant to each of your audiences.
By measuring how your prospects interact online and with your messages you can work to deliver more relevant communication to your audience.