Infocenter

Resources to help enhance your knowledge of lead generation best practices.

Case Studies

WatchGuard NDR Lead Accelerator Program empowers channel Partners and exceeds MQL goals

Confluent Cloud and Microsoft Azure Lead Generation Program drives mutually beneficial results

AWS Lead Acceleration Program with a focus on cloud migration

Shopify scales Partner marketing and accelerates lead progression for channel Partners in under 30 days

AWS and Red Hat direct-to-customer Lead Generation Program expands and scales to worldwide GSI, SI and channel Partners

Check Point Technologies in “harmony” with their channel Partners

OnDemand Webinars & Events

Building an AI-Ready Partner Revenue Engine

From Cold Lead to Closed Deal: Real-Time Insights Help Sales Teams Follow Up Smarter

Champions First: Rethinking Partner Enablement at Scale

AI in Partner Marketing to Increase Prospect Engagement & Close Rates

The AI Relevance Gap: What’s Next for ABM and Partner Marketing

Built to Win: The Art and Science of Selling Through Partnerships

10 Minutes to Insightful Nurturing

A Lead Nurturing Playbook for B2B Channel Teams

The Long Game

Building Relationships Before They’re Ready to Buy

Know Your Buying Committee

Decision Makers vs. Influencers

Consultative Over Pushy

What Modern B2B Buyers Actually Want

Why Most B2B Deals Are Won

Before the First Sales Call

Foundation for Closed Deals

A Lead Nurturing Framework for B2B Teams

Ready to map out your campaign? Let's talk strategy.

Myth Busted

Separating Fact from Fiction in B2B Lead Nurturing

Myth: Scalable Means One-Size-Fits-All

Myth: Reps Just Need More Time to Follow Up

Myth: You Can't Prove ROI on a Partner Program

Articles

Build a Better Prospect List

Is the quality of your data hindering your ABM success?

5 Steps to Get Started with a Scalable System

Perspectives

Marlowe Fenne

Marlowe Fenne, ABM Lead at SolarWinds, discusses how eTrigue enables real-time context and personalization at scale to accelerate channel Partner marketing, empower sales reps, and drive pipeline growth.

Joe Diodati

Consulting CMO and former Senior Director of Marketing for Cisco, Joe Diodati speaks to what’s important to channel Partners and how eTrigue hits the mark on engagement.

Lauren Ventura

Head of Global Marketing at Check Point Software Technologies, Lauren Ventura works with 1,000+ Partners worldwide. She shares insights on how using eTrigue accelerates and scales Check Point’s global channel Partner campaigns, and generates leads for Partners with a short window to launch.

James Cooper

Principal & Managing Director of Ascendant, James Cooper explains the keys to successful channel marketing and engagement, and the role of content to maximize campaign performance.