“10 Resolutions to Rev Up Revenue”

Savvy B2B marketing organizations are working feverishly to improve ROI, accelerate the sales cycle, and ultimately win more deals! The following refresher will provide you some ideas to cash in on the expected economic rebound in 2010. These insights will help show you how you can take your demand generation to the next level to ensure you do much more than just survive - but thrive during challenging times. You'll find actionable tips to help you get the most from your marketing programs and drive more revenue in the year ahead:

• Why web-based marketing initiatives will drive more than 70% of inbound leads by 2015
• How to deal with the 2.1% of your database that becomes "dirty" every month
• Why real-time web visit alerts increase connect rates by up to 10 times
• Why 81% of top performing organizations use lead management tools

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“How to Determine if Your Marketing is Worth the Cost” - Evaluating the Cost of Influence

You don't have to be a dedicated student of current events to know that businesses are scrutinizing expenses more than ever. In an environment where staff cuts are commonplace and budgets are shrinking, marketing has quickly become one of the favorite targets for cost cutters. Scott Olson of MindLink Marketing provides simple guidelines to help you evaluate and communicate the true value of your marketing programs:

• Measure the results of all marketing programs
• Generate deal influence reports
• Evaluate “cost to influence” instead of ROI
• Measure the results of all marketing programs
• Target a holistic marketing ROI

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“Real Revenue Gains from Marketing Automation” - How Sales & Marketing Can Share Lead Success

Hear Andrew Gaffney, Editor, DemandGen Report as he shares insights from a recent study by ResearchCorp.org demonstrating the real world gains companies realize with Marketing Automation. Jim Meyer, Vice President and GM of eTrigue Corp. joins Andrew with practical perspectives from eTrigue customers.

See how Sales & Marketing Can Share Lead Success.

This webinar features new research data which shows:

• 181% higher average close rates from the use of Marketing Automation systems
• 2-4x higher Lead Conversion Rates for companies using lead scoring
• Bid-Win ratios 150% higher for organizations that deliver real-time lead alerts to sales
• Sales teams with database filtering tools reported 200% higher average revenue growth in 2008

Watch “Real Revenue Gains from Marketing Automation” (30 min)

The Need for Nurturing to Match the New BtoB Buying Processes

Sneak Peek: “The Need For Nurturing To Match The New BtoB Buying Processes” by Andrew Gaffney, Editor of the DemandGen Report, focuses on how sophisticated BtoB organizations have realized that the buying process has changed dramatically over the past five years and lead nurturing is a necessity.

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7 Tips to Get the Most from Your Sales and Marketing Databases

Tighter budgets and fewer bodies doesn't have to lead to less-effective marketing. Smarter, more effective marketing efforts can be the great equalizer in difficult economic times. If you're faced with the challenge of doing more with less, this checklist can help you realize:

• How to focus your CRM system and sales reps on the "right" prospects
• More targeted programs to Prospects, Leads, and Contacts
• Maximize the value of your database by identifying content preference
• How to clean and polish your data for more professional communications

This practical guide gives you easy-to-implement actionable ideas to get the most out of your databases in an effort to generate more leads and close sales faster - even with shrinking budgets, diminishing staffs, and increasing competition for each sale.

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