Enable Your Partners to Carry More Weight, Find the Right Opportunities, and Grow their Business

Channel Partners are more critical than ever to your business. Don’t get left behind without a solid partner enablement strategy and plan. Engage your partners in a meaningful way that solidifies your partnership.

Follow along as Kristin Carey, VP Partner Development @ eTrigue shares insights from Mimish Lesperance, Sr. Director, Channel & Field Marketing @ Barracuda and Penny Byron, Founder & Principal @ Blazing Channels.

During this session, our panel reviews successful campaigns, considerations and tips:

  • How to stand out and gain Partner mindshare
  • When to leverage Partner incentives, training and tools
  • Joint marketing best practices and opportunity identification
  • Considerations for ensuring your partners have actionable lead data and ‘intelligence’ to help them close more opportunities

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