channel
OnDemand Webinar:
Champions First: Rethinking Partner Enablement at Scale
30 minutes of energizing info you can use to power up your Partner Marketing Program.
Most partner enablement is built for your biggest partners and photocopied for everyone else — and it shows. Vivek Venkatesh, who has led partner programs at Dell, Boomi, Intel, and AWS, built his enablement philosophy around a different idea: find your champions first, then over-invest in them. In this 30-minute conversation with Kristin Carey, VP of Partner Development for eTrigue, he unpacks how that approach scales across a mixed partner base — from top-tier GSIs to long-tail resellers — and why AI is finally making it possible to customize enablement content and messaging by partner segment without multiplying your team’s workloads.
Key Takeaways:
- How to find and over-invest in partner “champions” — at any partner size, not just your biggest accounts
- Why writing for “the customer’s customer” beats writing for the IT buyer
- How AI makes true segment-by-segment customization achievable without more headcount
Register for Upcoming Webinars and View Past Events
Upcoming
From Cold Lead to Closed Deal: Real-Time Insights Help Sales Teams Follow Up Smarter
Friday, September 18
10am PT | 1pm ET
OnDemand
The AI Relevance Gap: What’s Next for ABM and Partner Marketing
Friday, July 17
10am PT | 1pm ET
OnDemand
Built to Win: The Art and Science of Selling Through Partnerships
Friday, May 15
10am PT | 1pm ET
OnDemand
When Insights Meet Intent: The Golden Triangle of ABM
Friday, April 17
10am PT | 1pm ET
OnDemand
Frank Rauch on Building High-Performance Channel Organizations
Friday, March 6
10am PT | 1pm ET
OnDemand
From Barriers to Breakthroughs: Activating Channel Sales Success
Friday, January 30
10am PT | 1pm ET
OnDemand
Positioning Your Channel for Success in the New Year
Friday, December 12
10am PT | 1pm ET
OnDemand
Building a Next Gen AWS Consulting Partner in the Age of AI
Friday, September 26
10am PT | 1pm ET
OnDemand
Bridging the Gap Between Sales & Marketing – Fostering Alignment for Channel Growth
Friday, August 15
10am PT | 1pm ET
OnDemand
AI in Action – High-Impact Enablement for Sales Teams
Friday, June 13
10am PT | 1pm ET
OnDemand
Agentic AI: Transforming Customer 360 & B2B GTM for the Next Era of Revenue Growth
Friday, May 9
10am PT | 1pm ET
OnDemand
AI-Driven Insights for Sales Teams – Stronger Customer Connections Close More Opportunities
Friday, April 11
10am PT | 1pm ET
OnDemand
Underperforming to Unstoppable: A Proven Lead Gen Playbook
Friday, March 14
10am PT | 1pm ET
OnDemand
Winning Hearts and Closing Deals: A Sales & Marketing Love Story
Friday, February 14
10am PT | 1pm ET
OnDemand
Jumpstart Your Sales Pipeline: Troubleshooting Slow Deals and Stuck Opportunities
Friday, January 17
10am PT | 1pm ET
OnDemand
Essential Strategies to Optimize Your Sales Team’s Follow Up
Friday, October 4
10am PT | 1pm ET
OnDemand
Mastering Channel & Field Marketing for Optimal Sales Performance
Friday, October 4
10am PT | 1pm ET
OnDemand
Sales Enablement – Empowering your Sales Team for Success
Friday, June 28
10am PT | 1pm ET
OnDemand
Building a Caffeine-Fueled Partner Marketing Roadmap
Sunday, April 7
10am PT | 1 pm ET
OnDemand
Enable Your Partners to Carry More Weight, Find the Right Opportunities, and Grow their Business
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